Your content is mostly passive—but you are still ahead of your marketing peers. Per Content Marketing Institute’s Interactive Content Research Study, the percentage of marketers using interactive content is still pretty low (less than 50%).

You've an incredible opportunity to get your content performing at a higher level. 

Interactive content is almost twice as effective as static content at converting visitors so do not waste one more minute on more static content. Take a look at all of your existing content and figure out ways to take what you have and make it fun and interactive via quizzes, surveys, polls, calculators, infographics, etc.!